C1 Advertising

Do Now:

Friday 14th February 2025

Advertising

LO/

To explore the aims and conventions of print advertising

What are the main aims of advertising?

• To bring attention to a product, service or issue

Global industry provides a major source of income to other media industries

We can encounter it in things like: Print, radio, TV and digital etc

Their aims might be:

- raising awareness on an issue

- inform or educate

- persuade audiences

- create a unique selling point

COMMERCIAL ADVERTISING:

- Make money by promoting consumer goods or services

- focuses on persuading audiences to purchase goods

- Establishes brand image + encourages brand loyalty

- Creates a sense of need or desire

NON-COMMERCIAL ADVERTISING:

- Includes public information drives

- Aims to inform about an issue, like aiming to persuade the audience to donate to a charity or cause

- Uses techniques to deny expectations

- Seeks true aspects of reality rather than an aspirational world

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Do Now:

1. 2 written 1 coursework
2. 70%
3. 40% coursework
4. Represent OR Educate, inform, entertain ( and to make money)

Friday 28th February 2025

Advertising! (part 2)

The main aim of advertising is, what we think, is to typically to sell something to us; but in a lot of advertisements the main point is to raise awareness on an issue or educate people on (e.g.) a controversial question.

Commercial advertising aims to make money using consumer goods or services; it does this by establishing it's brand to us, or creating a sense of desire. Non-commercial advertisements are a little different. Non-commercial advertisements aim to raise awareness of an issue or educate people; it does this by giving you the hard truths of reality, using techniques to deny expectations of your conventional ad.

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Do Now:

1. To make money OR spread awareness
2. Inform or educate, persuade audiences, create a unique selling point
3. Commercial advertising is a advertisement used to sell something
4. What type of companies could non-commercial advertising include? : charities, government or public information drives
5. Codes and conventions are the standard thing you'd likely to see in media / the expected elements

Friday 7th March 2025

Advertising and Marketing

LO/

To explore the codes and conventions of print advertising

The product might include:

• name of brand/ product
• Logo
• Slogan
• Specific details of USP/ product or service 

The difference between a hard sell and a soft sell is:

• A hard sell will tell you literally what they are trying to sell you, they might have bold slogans like ' best soft drink ever' 
• A soft sell you have to read between the lines to understand what its trying to sell you, it might also be trying to sell you their values rather than their actual product

This Quality street advert gives you a picture of their product; a focus: chocolate and eating; also an imperative slogan 'you'll love them all'

Language techniques:

• Imperative
• Direct Address
• Emotive
• hyperbole

Intertextuality

- when one media text references another media text or known genres

Intertextuality is used in this advert by heavily referencing the well-known nursery rhyme of Humpy-Dumpty. It take a unique selling point by suggesting that with these 'tough' pair of jeans, you are 'indestructible'.

Historical Advertisements

• logo and slogan: ' Drink Coca-Cola', 'refreshing', 'coke' etc
• Logo is displayed much larger than the rest
• Z layout
• Colourful, vibrant, wholesome imagery
• Friendly, hyperbolic language that is emphasised a lot
• Narrative is placed as something to have when your having a good time (keep up the good times!); a conventionally attractive, smiling young woman ( Coke can biologically stop you from sweating apparently)
•  imperative
• hyperbole
• 
  

• The image is one of the most noticeable things on the poster ( next to Coke's giant red logo (imperative- drink cola people)
• furthermore, the logo is placed almost in the bottom middle, additionally adding to our
• Z layout.
• the text sort of triple sells you, next to our slogan, image, other slogan, and logo; the text is jam-packed with hyperbolic language, friendly tone, positive semantic field terminology, alliteration, and ,an, exclamative
• The colour pallet is something timeless- bold and bright, pretty imagery
• our main selling product is placed unusually as one of the smaller , least-noticeable things on the poster
• it's slightly obvious that the image is mainly targeted at the male audience: the gender roles of the image, the text stating 

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Do Now:

1. A subtle advertisement- you may have to find out for yourself what they are trying to sell; selling you morals
2. Their logo/ brand image; and a form of picture that is (a) humorous or wholesome, or (b) shocking and unexpected
3. hyperbole and imperatives
4. hyperbole ( opinionist fact)
5. emphasis, repetition, metaphorically condensing 'you' into a car i guess (fuel up!)

Friday 14th March 2014

Historical Advert set text

LO/

To explore the context and content of the historical set text

• the layout definitely makes you focus on the imagery,
• colours are pretty garish

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Do Now:

1. Mackintosh
2. Ms Sweetly and Mr Quality
3. The characters were based off the Regency era
4. Quality Streets were intentionally for the wealthier; but the owner wanted to make the chocolates more affordable for the everyday working class people
5. alliteration + irony? dd

Friday 28th March 2025

Historical Advert set text

LO/

To explore the contexts and representations in set text

• V layout
• 'Delicious!' repeated throughout the text
• the connotations of the female characters being dressed up similarly to the sweets objectifies the women
• male characters suit connotes wealth, status

How does Quality Street advert use images and texts to create meanings?

The Quality Street advert uses imagery and text to create two, suggested, patriarchal ideas with women and wealth.

In the image, the man is seen between two women 'cozying' up either side of him- the man is wearing a clean suit, both women are both wearing different outfits that match the colour palette's of two different chocolates. The connotations behind this is that Quality street is objectifying the women to make it seem as though they have as much value as a chocolate to a man. This implies a patriarchal (and sexist) build in their advertisement poster.

This idea is backed up by the text on the poster. The ironic " what a delicious dilemma!", connotes and strengthens the patriarchal ideology of men just choosing between women, like chocolate.

How was society different in the 1950s?

The 1950s took a huge cultural shift in terms of what the roles of women were. Previously in the 1940s during the war effort, women were encouraged to take on the jobs traditionally masculine, like farming, mixing chemicals, engineering etc. After the war in the 1950s, because of the war over and men to get back to their work; women were initially expected to get back into their 'domestic duties' as if the movement in the 1940s never happened, back to cooking, cleaning, serving their singular most important man etc etc...

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Do Now:

1. 're-presenting' something in media
2. 1930s
3. domestic, slightly sexualised/ objectified, maternal 
4. They were aimed at the working class due to their prices
5. delicious

Friday 4th April 2025