C1 Film

 Do Now:

1. There are 3 media exams? 2
2. 1 hour and 30 minutes
3. Radio 4
4. BBC is funded by TV licence
5. Educate, Inform, entertain 

Wednesday 12th February 2025 

Film!

LO/

To research key terminology and context surrounding the film industry

Key Terminology:

• Franchise: A film franchise has been described as a film series which not only continued the narrative through sequels and prequels, but also included expansion through ancillary intertexts which could include spinoffs, remakes and reboots.
• Distributor: A film distributor is a person responsible for the marketing of a film. The distribution company may be the same as, or different from, the production company. Distribution deals are an important part of financing a film.
• Hollywood major: Production and distribution companies for films (specifically dominated by Hollywood)
• Teaser: A short edited, promotional video or poster to generate interest in the audience
• Montage: An editing technique of putting separate, theatrically related film in a sequence
• Ensamble cast: In a dramatic production, an ensemble cast is one that comprises many principal actors and performers who are typically assigned roughly equal amounts of screen time.
• Tentpole film: A very high-budget film which is expected to be very successful in order to support smaller, riskier productions
• High-concept: refers to a type of movie with a simple yet compelling premise. Typically, a high-concept film has the chance of mass audience appeal.
• Enigma: Mystery within a text, unanswered codes

The Industry:

1. The five big major Hollywood studios are Paramount Pictures, Walt Disney, Universal Pictures, Warner Bros, and sony
2. The main aim of a film marketing campaign is get people to watch and be interested, connect your audiences ( increase your profit!)
3. The marketing techniques often used are creating posters, trailers, teasers, leverage with social media and influencers, publicity stunts, and immersive experiences
4. The information a film poster NEEDS to display is : a title, tagline, director's name, awards, cast, and studio.
5. The difference between a teaser poster and a theatrical poster is that a legitimate poster must contain all content listings and whip up a lot of frenzy; a teaser poster doesn't contain a lot of information, it's subtle and not very understanding

1. Marvel studios is a film franchise

James Bond:

Writer and inspiration:

-Ian Fleming wrote James Bond as a combination of all the intelligence people he had met in his lifetime

- There is a total of 24 films in the James bond franchise the very first one going back into 1962

- Recurring characters are : James Bond, Felix Leiter, M, Miss Moneypenny, Q,  Etc

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Do Now:

1. A franchise is a series of films set in the same universe set through sequels and prequels
2. A distributor is a person responsible for the marketing of a film
3. A Hollywood major is a production and marketing companies for a film
4. A teaser is a short clip or poster used to promote a film
5. A tentpole film is a high-budget film, expected to be successful to support a smaller, riskier production

Wednesday 26th February 2025

Film Industry

LO/

To explore the process of making a film

Production:

The process of writing, filming, cutting, and editing the film

Distribution:

How and where the film is distributed out to

Marketing:

Advertising the film through emersive experiences

Exhibition:

Vertical integration:

1. A major film production company produces their new film
2. It distributes it and markets it using another company owned by it
3. Their owned cinemas get first rights and a longer window to show it rather than other cinemas

Production is split into PRE-PRODUCTION, PRODUCTION, & POST-PRODUCTION

Pre-production:

- Writers write an plan the movie and scenes

- Create a budget

- Hire actors

- Create a production schedule

Production:

- the actual filming and shooting

Post-production:

- cutting and editing film footage

- adjust colour grading and mix audio

- visual affects, animation, and simulated objects

- fixing mistakes and possible re-shoots

Executive Producer:

These people oversee the production, making sure it runs smoothly and none of it is off schedule.

Main Producer:

Oversees the editing

Line Producers:

Organises budget

All departments answers to producers

- If they are shooting a film in a different country, then a local production company will come on board

No Time to Die: questions:

1. Their executive production company is Eon Productions
2. It was apart of a conglomerate ( Danjak and MGM have the rights to James Bond)
3. It was a film with high production values
4. Metro-Goldwyn-Mayer
5. It's budget was 214 million pounds
6. It was filmed in Italy, Jamaica, Norway, the Faroe Islands, and London
7. It took ten months film

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Do Now:

1. Pre-production is the: writing; budget finding; hiring actors; permits etc
2. Production: shooting, props etc
3. Post-production: cutting and editing scenes
4. Eon Productions
5. Vertical integration is where a major film company have the rights to their film more than others (making more money for themselves)

Wednesday 5th March 2025

Distribution and Marketing

LO/

To explore the process of film making

Distribution:

• The process of making copies of a film for cinema e.g. VOD, DVD, or SDV
• Sometimes they will show their films at festivals 
• Sometimes a conglomerate ( large company owning smaller companies will delegate the distribution to a smaller company that they own

Distributors need to:

• Work out and stick to budgets for all aspects of marketing + making copies of the film
• consider release dates and theatrical windows

SET TEXT: No Time to Die

1. The UK and USA distributors for the film were Universal Pictures
2. Yes, it is apart of Comcast ( in a conglomerate)
3. Amazon bought MGM, also giving them the right to vertically integrate the James Bond films
4. Universal pictures home entertainment realeased the film on DVD, Blu-ray and Ultra HD blu-ray in the UK on 20th December 2021 and in the US on the 21st- it was avaliable to digitally download services on 9th Nov 2021 in the US

Marketing:

• Festivals 
• Teasers
• advertised based on algorithm
• Websites

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Do Now:

1. Distribution is the process of making copies of the film
2. NTTD was distributed by Universal Pictures 
3. Amazon owns their digital and television rights
4. NTTD was going to be released in the midst of 2020 (April), but...
5. It was actually released as of Sept 2021 

Wednesday 12th March 2025

Marketing and Promotion

LO/

To explore the marketing method in NTTD

• The delay costed more money for a new date
• products were not up to date meaning they needed to reshoot ( such as the phone)
• Extended the 'hype'

Explain why the delay was an issue:

The delayed release meant that NTTD was now not only going to cost more money for a new date -but because the franchise is known for being so 'caught-up' in terms of technology, they needed to re-shoot scenes that were too 'outdated' (such as their re-shooting of the phone scene). It also meant that they were going to need to up hype for the film even more than the first time so audiences will watch the film (meaning they were going to have to spend more on marketing).

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NTTD promotion:

• Social media campaigns: Facebook and Google etc- promoted digital release
• cross-promotional campaigns valued at $150 million from over 14 brand partners is that of MGM/United Artist Releasing/Eon‘s No Time to Die. 
•  Merchandise (Hotwheels, Funko, food, 
• product placement (rolex, Airbnb, 
• Posters

• Soundtrack was by Billie Eilish ('star appeal', synergy and convergence of different platforms to promote the film)
• Bond Radio- Bauer launched bond 24/7, a dedicated pop radio of Bond's music across decades for the week of release- had a host across the biggest of the Bauer station
• The teaser was short, only introduced Bond, humorous, related to an adult audience as it mostly promoted a brand of alcohol, appealed to the audience with action

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Do Now:

1. promoting a film to (wider) audiences
2. The pandemic hit 
3. Many, many various merchandise targeting teens and adults; e.g. alcohol, cars, Funkos, 
4. Billie Eilish/ Universal created the playlist
5. The main title song was performed at the 2020 brit awards

Wednesday 19th March 2025

Circulation and Regulation

CIRCULATION

*the process of exhibiting the film across a range of different media platforms

The order of release:

1. cinema release
2. DVD release, pay for viewing 
3. "free to air" television

-Streaming sites have made films more accessible to viewers

1. NTTD became the biggest movie of the year after only 4 days in the cinema ( being avaliable for a month)
2. It grossed over $774 million worldwide
3. No, it was not released simultaneously, dvd was released a month after digital download
4. NTTD went free to air on ITV on New Years Day 2023 (society thing)
5. they were very successful on DVD!

REGULATION

*Film and video is tightly regulated in Britain- BBFC regulates film in the UK

When classifying films we consider:

• context
• themes
• tone and impact
• language
• depiction of: sex and nudity, drugs, discrimination etc

1. The age classification for NTTD is 12a (depiction of violence, SLIGHT sexual contexts, language etc)
2. The financial positives is that younger children are still permitted to view it, but it is also entertaining for mature audiences
3. Age ratings are used to guide people on what is suitable for different ages

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Do Now:

1. circulation is the distribution of a film
2. cinema, DVD etc, free/ available to stream
3. NTTD was available for 1 month
4. 12a
5. any age is allowed BUT under 12's must be accompanied by an adult

Wednesday 23rd April 2025

Audience Appeal

LO/

to explore the uses and gratifications theory of films

Personal Identity:

• Media products allows audiences to find role models and other people with similar values
• use of media to reinforce personal values by coming closer to similar and desired people/ products 

Information:

• Any information can be learned through different forms of media
• media keeps audience informed with current events 

Entertainment:

• Use of media to escape humdrum of boring everyday lives
• access media forms to forget about worries and troubles for a while ( escapism)
• to give a sense of happiness and release from daily grind

Social Interaction:

• the ability of media products to produce a topic of conversation between other people 
• media allows insight into peoples lives
• Media products allows the audience to break the barriers of time/ distance to communicate with others

Personal identity and Music:

The Uses and Gratifications theory applies to personal identity as an appeal to audiences because it is what the person is like individually that connects to what they like; whether you might be a specific mood, phase, etc, that piece of media relates to and understands you as yourself.

We can see this vitally through music. Music is an art that consists of hundreds of different stories and genres of emotion. For example, a sad love song may connect to an audience due to them experiencing a certain event that relates to the song- connection to it made through empathy. This shows the theory of personal identity as it links back to the fact that audiences will engage with media if it understands them as an individual.

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Do now:

1. Personal identity- relatability, role models etc
2. Information- inform and educate
3. Entertainment- escapism
4. Social Interaction- friends etc
5. DEL ( describe, explain, and link back)

Wednesday 30th April 2025

Audience Appeal

LO/

To apply Uses and Gratifications to NTTD

Marketing Methods:

• Tease Trailers ( E and I)
• Posters (I)
• Events (Broadway, Pop-ups, etc) (E and SI)
• Actor Interviews ( I and PI)
• Social Media ( I and PI and SI )
  
• Merchandise ( PI)
• Billboards (I )
• Website (I )
• Sponsorship/ collaboration ( PI)

This social media bar is for Social interaction and information

The actor posters provides information and personal identity; because the audience might enjoy the actor and therefore like them being in the movie.

The photo gallery provides Information; because it gives you small insights as to what the film contains.

The Bond franchise bringing out a new film would definitely re-emerge some devout 007 fans. The trailer, long-time followers of James Bond will talk about it possibly online or with family and friends- because of this it would gain social interaction for the audience because it helps build new and stronger relationships with people. 

The theory of uses and gratification identified entertainment as an appeal to the audience because James Bond is a fast-paced, action-packed film franchise which is sure to drag people out of mundane everyday activities. We can see this through the NTTD trailer as it clearly shows the dramatic fighting sequences and loud suspending trumpet booming as the trailer becomes quicker and quicker. This shows the theory of entertainment as the trailer is something that momentarily distracts you from everything else; escaping into somewhere only in your child-like fantasies.

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Do Now:

1. The production company for NTTD is Eon productions and MGM
2. Universal and United artists distributed NTTD
3. What certificate was NTTD in cinemas?: 12a
4. What was the certificate for NTTD home release?; 12
5. The age certificates appealed because it meant they could extend their audience and profit by making it a 12 and 12a ( also not putting off adults)

Wednesday 14th may 2025

Film Industry and Exam structure

LO/

To apply our knowledge to exam style questions 

3a) MGM

3b) A media conglomerate is a company that owns other companies this could be a company that has/ aims production and distribution e.g. Disney owns the MCU

3c) Convergence is the 'merging-together' of two different technologies, like the same type of media on a different technological platform e.g. you can watch films on both DVDs and television

3d) Explain how films use technologies to reach audiences and promote the film. Refer to NTTD to support your points

-Trailers

-Music/ Billie Eilish

-Heinekin ad

Technology is used in films to appeal to the audience because the internet and smart devices are very accessible to people.

In the film NTTD, we can see they use trailers to distribute information about the film to audiences. They distributed trailers on platforms such as YouTube, TV, cinema previews, and other social medias. This helped appeal to the audience and promote their film because it was easy to view and know about the film.

NTTD also used music to market and distribute their film. For example, they used singer Billie Eilish

4a) Active and passive; Age ( children, teenager, adult etc); Gender

4b)Briefly explain how NTTD targets audiences: action genre-typical Bond film: car chases, fist fights, etc, diverse characters-favourites and dislikes, identifying with the character, 

NTTD targets the audience through exiting action. In the film, audiences will find car chases, risky jumps, suspenseful fight sequences etc; this appeals to the audience.

4c) Explain why users visit the NTTD/ 007 website. Refer to the Uses and Gratifications theory in your answer..

Audiences will visit the NTTD website to discover entertainment from it. For example, not only will the prospect of the new film exite someone, they will find trailers to go with it- snippets of the upcoming film shows the action and drama of whats to come. This appeals to audiences because it's a form of escapism from daily format.

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Do Now:

1. A conglomerate is a company that owns other companies
2. A media convergence is two media forms 'merged' together
3. Age, gender, ethnicity, 
4. big action, fancy vehicles, advanced tech, plot armour, traditional character arcs
5. Personal identity, Information, Entertainment, social interaction

Wednesday 21st May 2025

What key conventions appear that appeal to the audience?

How is the audience shown there were narratives/ films before?

Can you see any iconic Bond mements?

In the island set how does this replicate the stereotypes of Bond?

How do the car chases replicate Bond conventions?

How do the gadgets fit with the Bond conventions?

What is the audience familiar with?

What is new to the audience?

How does the narrative of the plot they discover fit with the Bond conventions?

How does Bond fit the stereotype?

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Do Now:

1. Universal Studios
2. Disney
3. Eon Productions
4. Amazon
5. Amazon?