Film Posters

Do Now:

1. Universal Studios
2. Disney
3. Eon Productions
4. Universal/ Universal artists distributed NTTD
5. Amazon

Wednesday 4th June 2025

Film Industry

LO/

To explore the aims and conventions of film posters

Research Industry:

• The major Hollywood studios are Universal Pictures, Paramount Pictures, Warner Bros, Walt Disney, and Sony Pictures
• The aim for a marketing campaign may be to create excitement and create awareness for the audience
• Marketing techniques: Teaser trailer, know your audience, social media, collaborations, merchandise etc
• Film poster information: Names of actors, actress', producers and directors, release date, main image, title, tagline, info block
• A teaser poster is a poster that doesn't reveal much about the film itself, it might just be to gain awareness and excitement rather than actual information; a theatrical poster is the "main" poster, it contains the main actors, an ambiguous summery of the plot, where it's taken place etc
• MCI

Pre-Craig Bond posters often showcased the villain, Bond girls, and the story, while the Craig era focused more on the actor's face and the film's title. 

Main title: connotes a modern-esc feeling, its in block capitals connoting that the plot is big and draws attention; the fact that it has nothing for 'James Bond' possibly connotes that it is a new era

Colour palette: the colour pallet outside of Bond's statue is clean and extremely minimal; whereas inside it it completely filled with dark blue, bright fire, and neon ( connoting future-esc, sci-fi type genres). connoting this film will have lots of different aspects and section within it 

The logo is the classic bond symbol of 007, connoting that it is apart of the Bond franchise 

Representation: Bond is obviously pretty old in this poster showing the time period is catching up to him

The guy's face in the middle is half light half dark, connoting there is two sides to this character- same with the woman at the bottom

Do Now:

1. A large company that owns smaller companies
2. The merging of two medias
3. The merging of two media brands
4. A theory sectioning audience uses of media
5. Making the audience exited/ helps sell the film

Wednesday 11th June 2025

Film Posters

LO/

To analyse the film poster set texts effectively

James Bond;

- Masculine

- white

- 

Context:

The film experienced a significant delay in the pandemic times, also following a change in director.

It was produced in the UK by EON productions and distributed by Universal pictures; now available to stream on Amazon Prime.

It's budget was $250-301 million; in profited $774 ( making it the most expensive Bond film).

POSTER:

• Main Image- variation in characters ( male and female)- gender equality- larger characters are male, connoting they are the main focus ( women are potentially sexualised in the poster with the lack of suitable clothing).
• Credit Block: focuses on the fame of the character rather than the span of the actor (s)
• Mise-en-scene ( everything that makes the theme/ scene of the film): the setting in the poster consists of the actors ( sophisticated, dark, mature clothing; serious facial expressions), the background is all the places the film takes place in ( rural, romantic; bold, car chase; dark gritty city)
• Release date: April 2nd
• Logos: 007 ( no brand); existing audience ( creating expectations)
• Genre: action ( guns for props, literal flaming car), love interest ( fits the James Bond convention), protagonist and antagonist ( good and evil etc etc)
• Colour palette: Contrasting colours connotes conflict and action
• Typography: slab serif

Key:

- There is obvious progression in the posters within gender and ethnicity, however their is still negative Bond stereotypes within ( the villain coming from a non-white ethnicity for example)

Intertextuality: referring to other pre-existing media texts e.g. like the other Bond films, the layering of images refers to previous Bond film posters

Propp's character archetypes:

Hero

princess

Villain

Doner

Helper (s)

Do Now:

1. referencing a piece of text or media in another
2. Who or what is portraying the story ( the perspective i guess)
3. Everything that makes the scene
4. how the text looks
5. A type of "theme" that highlights specific conventions or representations

Wednesday 18th June 2025

Film poster and representation

LO/

Analyse the film poster for key representations 

Conventional male spy:

Probably someone who is effortless in fighting; has heavy amounts of plot armour; pulls all the girls; classy suit; white; 

Poster:

 a) Images

The image (s) used in the poster is mainly used to highlight the purposefulness and role of James Bond. His main image is a dark silhouette that is contrasted will the minimalistic background of the poster; this connotes his archetype as the 'hero'/ protagonist of this story. He wears a classy suit, which connotes that he is a professional- supporting the stereotypes of a British spy in an action film. One representation that contradicts this is the fat that he is older

Context: why the evolving representation?

• To specifically highlight their progression, they made their very first female and black 007 in the franchise; which unfortunately became racist trollers harassing the actor online ( and her speaking up about it)
• Their is an equal amount of women and men on the poster (minus the masked guy)
• The guns on the poster are smaller and less glossy as they were not allowed to glamorise the weapon

Stereotypes:

• Women are wearing revealing clothing 
• The villain of the story is of a different ethnicity
• Bond is still that stereotypical image of a classy spy
• Unemotional men

• Older men with younger women

Representations of gender:

• most characters are devoid of emotion
• There is an equal no. of men and women

Representations of ethnicity:

• Nomi, the first RELEVANT character of the Bond franchise, is a black woman 
• The villain is of a different cultural ethnicity, negative steretypes

Representations of age:

• The oldest character is Bond himself, rejecting stereotypical conventions 

Representations of sexuality:

• No proper representations of sexuality or identity. Stereotypes are reproduced
• Q is implied to be homosexual in the film but has no further connotations in the poster

Do Now:

1. It shows progression from the previous, more stereotyped Bond magazines, but still holds some underlying themes and conventions of the franchise ( Bond is older, still has the classy suit - no bow tie- and a stern expression)
2. Also shows real progression: although a little attributed to the male gaze
3. There is shown to be a new strong, black female; although the villain is still stereotyped as another evil eastern european
4.  Bond is older; the women are all pretty young; they all seem to be in the same sort of age range
5. Propps's character archetypes

Wednesday 2nd July 2025

MWTGG film poster and media language analysis

LO/

To analyse the film poster for key elements of media language

Stereotypes from an older Bond film:

• Possible racial stereotypes made ( not as " civilised", or " clever", 
• Often sexualising women and or making them a damsel
• Stereotypical strong male lead
• insensitive commentary
• Lack of diversity

1970s Context:

• Popularity of Kung Fu made it's way into James Bond
• Energy and oil crisis ( iconography of energy beam and power plant)
• Took 7 million to make, made 97 million
• Illustrated due to technology at the time
• Moore's second appearance as James Bond at the time

MWTGG Trailer:

• Heavy sexualising women and making them seem helpless ( more so on white women)
• East asians and South asians made as servants or comic relief 
• A lot of different action scenes ( fast paced fist fights, car chases)
• Glamorises Guns 
• 
  

1. The montage of images has been used to convey all the conventions of the film
2. The gun: glamorises the weaponry, flashy; costume: classy, clean, masculine suit- makes him look professional; facial expression: stern and serious- boldens the idea that he is a professional; Direct address: involves the audience within the poster, creates curiosity as to whom the " Man with the Golden Gun " is 
3. The Golden Gun is the steer of this poster, it is shown to be the driving plot of the film
4. Conventions

Propp's Characters:

• Hero- James Bond
• Villain- " Man with the Golden Gun"
• Doner-
• Princess- bikini girls
• Helper - possibly the girl doing Kung Fu ?

Mise-en-scene:

The film poster uses Mise-en-scene to create a stereotypical view on gender. Through the poster, we can see women in little clothing, this is stereotypical because women have been repeatedly sexualised for the male gaze in film. Another example, is that the main man of the poster-James Bond